With a hit song in Europe this summer, it was only natural for deejay Konshens to tour the region and capitalise on its popularity.
Policeman, a collaboration with Dutch singer Eva Simons, did well in The Netherlands, Belgium, France and Austria.
The 30-year-old Konshens believes it is important for dancehall artistes like himself to strike a chord outside their perennial West Indian markets in the United States.
“If you are only concerned about that side of the world then it’s not really important. But if you want to tap into the huge culture pool that is Europe, Africa and Asia, etc, then it is essential,” he said.
Konshens has been one of the dancehall’s top acts for nearly a decade. His hits, which include Gal a Bubble and Do Sum’n, consistently do well on Jamaican and reggae charts in the US and Europe.
The latter has been a happy hunting ground for roots-reggae artistes like Burning Spear, Culture and Max Romeo since the 1970s.
Konshens first performed in Europe in 2006, and has returned frequently to play “the largest festivals to the smallest clubs.”
Last year, he cancelled dates there, citing exhaustion. On his latest trip, he and members of his SubKonshus label which include his brother Delus, are down to perform club gigs in France, Germany, The Netherlands, Spain and Austria.
Konshens is scheduled to perform on Saturday at the Kulturfabrik in Lyss, Switzerla